OHA - The Ohio Hospital Association

OSHPM
 Ohio Society of Hospital Planning & Marketing

Purpose and Objectives
The Ohio Society for Hospital Planning & Marketing is committed to the principle that hospital planning and marketing are critical management processes which guide hospitals in serving their communities - from an examination of strengths and weaknesses and the development of a statement of mission, to the marketing and delivery of services consistent with that mission.

OSHPM provides services and programs that enable members to integrate strategic planning and marketing concepts and techniques into their hospital's overall management.

The practices of planning and marketing require unique technical skills in the areas of data analysis, facility planning, forecasting, market research, product/service development, market communications and program budgeting.  Planning and marketing also require integrative skills, particularly the ability to synthesize diverse expectations and viewpoints from outside and within the hospital to achieve organizational goals.

OSHPM is committed to providing its membership with the necessary "hands-on" tools needed to conduct and enhance the practice of hospital strategic planning and marketing.

Society Goals
The purpose of the society is to advance the development of health planning and marketing by:

  • Encouraging the growth and recognition of professional and technical concepts of planning and marketing in hospitals and related facilities and organizations

  • Promoting the establishment of effective and responsible planning and marketing processes and techniques in hospitals and related facilities and organizations

  • Gaining mutual understanding through the exchange of ideas and experiences, and promoting continuing education and development of members

  • Promoting programs, seminars and training sessions related to health planning and marketing issues and processes

  • Advising the OHA on health planning and marketing issues as appropriate

Membership Qualifications
If you are actively involved in or interested in hospital planning and/or marketing, and if you are eligible for personal membership in OHA, you qualify for one of the following memberships:  
Application form*

  • Active membership is open to individuals actively employed by a hospital, allied hospital association, or multi-institutional health care system and engaged in hospital planning and/or marketing.
  • Association membership is open to individuals employed by consulting firms; Blue Cross/Blue Shield; publicly or privately funded state or local planning agencies; hospital administration programs; federal, state or local government agencies; or health maintenance organizations, and engaged in health care planning and/or marketing.
    OSHPM Membership Roster

For Further Information Contact:

Ohio Hospital Association
155 E. Broad Street
Columbus, Ohio  43215-3620
(614) 221-7614
Fax (614) 241-2933
www.ohanet.org

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© 2001-2008 OHA. Last updated January 03, 2008.
Please direct comments, corrections or additions to: oha@ohanet.org 614.221.7614.